So, you’ve determined who will be shooting your video and the perfect location to shoot. The lighting is great, sound is ready to go, but now you have no idea what topic to choose for your video.
Don’t worry, you’re not alone. Many people are beginning to understand the purpose of video – and some (as we continue to educate!) are aware of the benefits it has for their business from a marketing sense, but at times, they simply just don’t know what to feature in their video.
First of all, you need to relax! Your videos will appear unnatural if you are nervous. Second, share with your potential viewers what YOU know best!
It would be a mistake to try to promote something that you don’t know much about – you’ll come across as phony and insincere. More importantly, you need to do your research and share your ideas. Perhaps there is a specific subject you know very well – take that knowledge and run with it! You can make a video showing step by step instructions or walking through a specific procedure in your industry.
Ideas are endless if you can relax and approach the making of a video
with an open mind. Videos are perfect for marketing your business, whether it is your product or service. Don’t be afraid to think outside the box and share your thoughts on video!