It’s crucial for any attorney or law firm to have videos that tell the story of who they are and what they can do for you. A professional, informative and conversational video allows lawyers to help create a relationship between a lawyer and a potential client without ever meeting personally.
There’s a wide range of lawyer videos that can be produced. Here we’ll discuss two types, personal introductions of each attorney within a firm and more specific topical videos that may be of interest to a potential client.
Personal introductions give lawyers the opportunity to show their “human” side, providing information about their practices and personal viewpoints. Online video is one of the least expensive, most effective ways to introduce yourself to a variety of clients at one time.
In addition to personal introductions, and more valuable from a search optimization perspective, law firms can produce a number of videos providing information on their area of expertise. To engage potential clients, lawyer videos need
to capture the attention of your prospects and answer the questions that your experience tells you they are asking. Addressing their needs before they even speak to legal counsel puts a personal face on your law firm. With these videos…your website becomes stickier and your practice becomes one step closer to gaining a new customer.
Law firms can turn online video viewers into clients by creating videos that:
- Talk about the potential client and
his/her needs rather than entirely about the law firm
- Create videos that talk about frequently asked questions and concerns
- Talk about past cases and how you were able to help clients
- Educate potential clients on your field of practice and position yourself as an expert
- Be “human” and let clients get to know you personally
Bottom line, if you can create lawyer videos that contain information that sticks with potential clients – rather than just trying to sell your firm – you’ve got a good shot in seeing an increase in the number of people contacting you law firm or visiting your website to learn more about your services and attorneys.