How Lawyers Are Using Video
This article originally appeared on americanbar.org. It has been reprinted with permission from the author, Adam L. Stock. When marketing attorney services, video shows promising results. What started as an internal marketing experiment at my firm six months agocreating eight short marketing videosturned into a major firm-wide effort when early feedback showed that videos were one of the most effective forms of online communication. Not only do the videos convey what services and expertise the attorneys can deliver, but they also show how they might deliver those services as well. The small experiment has blossomed into a full-scale, video-centric website project with more than 80 videos slated to be launched through the end of the year. Try before you buy Early in my career when I marketed and sold software,…