SWAMP – Steady, Writing, Audio, Meaningful, Professional
are a few tips from the SWAMP on creating great video... Steady Camera: Select the appropriate camera and use a tripod if moves are necessary. Don't let anyone's face be chopped off! Writing: Keep it simple! Don't try to jam too much into one video. People don't have the time to watch for extended periods, so keep it short. Audio: External microphones are a must to help eliminate background noises and the sound quality is leaps and bounds above a camera's recording device. Meaningful: Don't just give your viewers "fluff". They want/need a take away that will resonate with them. Think about the goal of the video prior to beginning and ensure, when complete, that the goal has been met. Professional: We say it again and again - if you…