3 Ways Holiday Videos Help Build Your Brand
If pictures are worth 1,000 words, how much are videos, or moving pictures, worth? The answer, at least for many retailers this coming holiday season, is green. Lots of green. Videos are one way companies are trying to get existing and potential customers to interact with their brand. Most will still create their traditional high-quality commercials suitable for TV networks and cable stations. But they’re also creating videos of varying quality that customers can watch in email, check out on social networks or browse online. What’s the appeal of videos versus other outreach messages? Everything’s right there. Macy’s, for instance, has clustered all its current holiday commercials together on its official YouTube channel. Here you can check out a variety of videos and commercials from its current campaign, which is…