QR Codes – What are they and how does video content apply?
You've seen the square barcodes showing up all over the place lately. They're everywhere - on product packaging, at trade shows, on marketing brochures and storefront windows. These barcodes are here to stay...and they're going to change the way your offline marketing intersects with your online marketing! QR codes allow people to interact with your offline ad or product as soon as it catches their attention. These codes are easy to create and easy to scan; however, the content you provide on the landing page is where the big opportunity comes in. What you offer once they've scanned is critical because by using a QR code, you've set the expectation that their is something more beyond the ad. If your QR code just takes a potential client or customer to…