Video Testimonials – What are they and why do they make sense?
Ever read the Amazon.com user reviews before you buy a product (even if you don't end up buying it through Amazon)? This feedback is so important to us as consumers because it gives credibility to or advises against the purchase of a specific product. Today, we're all very skeptical. There are so many products and companies that claim to deliver, but in the end, do not. We're exposed all the time to ads that seem too good to be true, but how do we really know what's good or bad? Customer testimonials are a great way to attract and convince potential customers to purchase your product or service. Unlike Amazon, most websites don't contain user-generated testimonials - just those that you copy and paste up for others to see -…