If you’ve been following our blog for a while, there’s no question you must agree that video is important for business. Video is such a powerful tool that everyone should be using; however, just like any “tool” you better know how to use it first (you wouldn’t go using a jigsaw without having a clue, would you?). Excuse us while we rant…but sometimes people just need a kick in the face to get a message!
No matter what your business or service, one characteristic that you undoubtedly find important is to convey your professionalism. You’ve spent money on a fancy logo, a website and collateral that makes that point. You’ve impressed me! But why are you making shaky videos with minimal light, bad
shadows and some unidentifiable screaming in the background (or was it an airplane?!)? The wind is blowing directly into the mic, the script is boring – although, that doesn’t matter much since I can’t really hear you anyway.
It is impossible to convey that professionalism you find so important when your video is below amateur level. Take
the time to learn some video skills or hire someone to fix this problem! Take a look back at some of our previous posts for some tips as to how to make a decent video if you are going to venture out on your
own. Of course, you could save your time and just give us a call…
We’ll get off our soapbox now, but only if you promise to keep yourself looking professional!