All of our videos are optimized for use online, so, how and why do online videos work?
- Sound and Motion Always Sells! When television was invented, a new sales medium was born. So, today’s digital video medium is merely the latest technological way of selling using motion, sound and color.
- Information is Offered in a Condensed Format. Online video can provide short clips to allow users to obtain just the information they need.
- Online Videos Begs to be Watched. A video on a website asks to be watched – and, potential clients to your website are more likely to click and view than wade through all the written text.
- Online Shopping is Mainstream. Early on it was questionable whether online shopping would catch on or not. There’s no denying today
that Internet surfers are now Internet shoppers! Among U.S. Internet users, 94% shop online – and 57% have shopped in the past month. “The Internet is no longer a niche technology – it is a mass media and an utterly integral part of modern life,” stated Jonathan Carson, President International Nielsen Online.
- Video is More Readily Viewable Than Ever Before. Online video was much less practical when most users had Internet connections that were dial-up. Now that 65% of Internet connections are DSL, cable or other high speed download times are trivial.
- Creates an Upscale Website at an Affordable Price. Through the use of digital technology, web videos do not have to cost a fortune to produce. Your website needs constant change to give users a reason to come back. It’s easy to create multiple videos for your site from a minimal amount of footage to keep it fresh.
- Viral and Social Marketing. You’ve heard the buzz words – now make it a reality for your business! A phenomenon of online video is the ability of viewers to send from friend-to-friend costing you nothing while expanding your web presence. By uploading your videos to video sharing sites such as Youtube.com and Facebook.com, you can help to create your very own “buzz”!
To see some of the previous videos created by Swamp City Productions, please visit our Portfolio.