Here’s an outline as to what we see as important tips in creating web videos:
1. Have a Point and Keep it Short: What is the point of your video? Have a topic and stick to it – no one has a lot of spare time anymore – be sure you provide the information succinctly.
2. Lighting: If you can’t be seen, it makes it difficult for a viewer to concentrate on the message.
If you don’t have a lighting
kit or camera-mounted light, try to identify a major light source and have your subjects stand near it.
3. White Balance: If nothing else, at least use your camera’s automatic white balance function.
Many times we see videos where the subjects are blue or orange due to an inaccurate white balance. Again, color issues distract from the video’s message and leave a viewer questioning the quality of the business.
4. Clear Audio: Poor audio is one of the easiest ways to distinguish a low budget project from a well produced project. If the voices of characters are inaudible, or a microphone showing up in the shot, it demonstrates that the production didn’t have the time or experience to make sure the audio was properly recorded.
5. Steady Camera: If you don’t need to involve any camera moves – use a tripod!
Be sure that all of your subjects are well within the camera’s frame so that no heads or bodies are chopped off in strange places.
6. Branding: Be sure to use something consistent throughout your videos. For example, always have a slate containing your company’s logo/website/phone number before and after each video.
As professional video producers, we are always sure that the above six tips are taken care of…though many don’t recognize these as necessary points in creating a quality video! There is a time and place for a more “homespun” video – for business purposes, professional appearance is key.