are a few tips from the SWAMP on creating great video…
Steady Camera: Select the appropriate camera and use a
tripod if moves are necessary. Don’t let anyone’s face be chopped off!
Writing: Keep it simple! Don’t try to jam too much into one video. People don’t have the time to watch for extended periods, so keep it short.
Audio: External microphones are a must to help eliminate background noises and the sound quality is leaps and bounds above a camera’s recording device.
Meaningful: Don’t just give your viewers “fluff”. They want/need a take away that will resonate with them. Think about the goal of the video prior to beginning and ensure, when complete, that the goal has been met.
Professional: We say it again and again – if you want your business to look professional, it is important that any video you upload to your site is professional. This doesn’t mean it needs to be the quality of a feature film – but poor quality video and bad sound are a turnoff – you’re better off without it!