Calling All Attorneys & Lawyers – It’s Time to Commit to Online Video
Calling All Attorneys & Lawyers - It's Time to Commit to Online Video! In today's unique media environment, with a mix of messages targeted directly at consumers from every angle, the significance of online video for small and medium-sized businesses (commonly referred to as SMBs) has never been greater. One specific study sheds some light on this debate, i.e., the FindLaw research. In the study, researchers found that when a law firm added video to its site (video marketing), it helped dramatically increase client conversions. Delving further into the study, researchers noted that potential clients visited on average five sites (4.8 to be exact) before making an attorney selection. After video was added, this number decreased dramatically. Prospective clients only visited 1.8 sites. Researchers note this definitely proves the power…