Product Videos – People Buy What They Know
Have video on your business's website yet? If not, now's the time to consider it because a new study from the video solution provider Invodo reveals that consumers are captivated by videos 60% of the time! The report provided by Invodo shows that educational and demonstration videos are the most popular among consumers, often being watched multiple times before purchase. In addition, product videos seem to boost consumer confidence, engagement, loyalty and conversions. According to the study, a product demonstration video makes it easier for 66% of consumers to understand how the product works, and it enables 61% of consumers to imagine themselves using the product. Additionally, 51% of consumers in a “ready to buy” state claim that product videos give them more confidence in their potential purchases, and 45%…