The Growth of Social Networking
Social networking is the fastest-growing social media behavior online – increasing from 36% of global Internet users to 59% managing their profile on a monthly basis by the end of 2011. Facebook and Twitter are the two most popular social networking sites, however, social media really describes any kind of online communication and sharing tool that people are using to create social connections. Many customers are also using video sharing sites, business networking sites and blogs on a daily basis. It’s up to you to determine which of the online communities are most likely to attract your customers. Here’s our breakdown on some of the major social networking sites and who they seem to work best for from a marketing standpoint: Facebook: Seems to be set up well for small…